Last fall the announcement of the Give a Day, Get a Day promotion was met with much excitement. The idea of helping the community and then getting to celebrate in a Disney park was appealing to many people, but I am not sure that Disney estimated how many people would be interested in this so quickly. After months of promos, along with the millions of dollars spent on media releases and commercials, it all ends after a record-breaking 10 weeks.
Disney announced last week that they had reached their millionth person in the promotion and instead of extending the program as many thought they would, they shut it down with a small “Thank You” note. Needless to say, many were shocked and even angered by this. Those who were currently setting up to volunteer, thinking they had plenty of time still, could not believe the announcement.
The big question on everyone’s mind is “What Now?” Great promotion after great promotion is what Disney has had for years, but now, it looks as though they may have run dry. Nothing has been announced for the next few months, so it looks like promotion lovers will have to wait until June 6th for the Summer Nightastic to begin. But after that ends on August 14th, what will come next?
I know many people will love to see Year of a Million Dreams come back, but I can guess that is not an option. Many have talked about the 40th birthday celebration for Walt Disney World. That is a big possibility, but still no word on anything from the Disney Company. It looks like we will just have to wait it out and wonder.
Contributed by: Jessica C. (NDI#21). Jessica is our resident “Gossip Girl” and creator of The True Disney Fan Blog.