During the Disney Institute workshop, we were instructed to list the points of contact with our customers. A point of contact is any representation of the company that a person comes in contact with: phone calls, meetings, brochures, even your parking lot. The goal is to turn each contact into a positive experience.
While making my list, I had a thought. How could I put a smile on my customer’s face even before they walk in the door? What would let them know we appreciate them and that we have a sense of humor even before we greet them?
Voila… FUNNY PARKING SIGNS!
The signs are working even better than I anticipated and are receiving so many positive comments. The funniest comment was from a gentleman who said, “I don’t appreciate being asked to park in the rear, do you know what a long walk that is?”
The magic and enthusiasm of the Disney Institute workshop is over, but what comes next for a small business?
Contributed by: Donna F. (NDGM#14). Donna is our resident Disney Institute expert for small businesses.