Marvel fans around the world assembled in a record-breaking way today as they Flocked to Unlock the new MARVEL’S AVENGERS AGE OF ULTRON trailer!
Marvel united fans globally by launching the first-ever, worldwide Flock-to-Unlock trailer release on Twitter, with tweets from 14 different @handles in six different languages (English, Spanish, Portuguese, French, Italian and Russian). This was also promoted in over 65 local markets around the world.
· AUS – @MarvelAUNZ (English)
· UK – @MarvelUK (English)
· Indonesia – @MarvelStudiosID (English)
· Philippines – @MarvelStudiosPH (English)
· Canada – @MarvelEntCA (English)
· India – @Marvel_India (English)
· Russia – @MarvelRussia (Russian)
· France – Parisian – @MarvelFR (French)
· Belgium – @MarvelBelgique (French)
· Brazil – @MarbelBR (Portuguese)
· Spain – @MarvelSpain (Spanish)
· LATAM – @MarvelLatam (Spanish)
· Italy – @MarvelNewsIT (Italian)
#AssembleAvengers trended worldwide and in at least 7 countries over the course of the morning and the trailer was unlocked in record time.
MARVEL’S AVENGERS AGE OF ULTRON owned the worldwide Twitter conversation with two trends globally.
Fans united in force at average rate of 8100 tweets per minute (8x the average volume) when the trailer was finally unlocked at 10:13am PST.
MARVEL’S AVENGERS: AGE OF ULTRON opens in theaters May 1, 2015!