Sphero’s Ultimate Lightning McQueen – Just in Time for Cars 3

Maria H. (ndm#130) (2144 Posts)

A Disney blooded, crafty, fun-lovin' wife/mom/organizer/planner, etc who is obsessed with all things Disney 🙂 Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life - A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects - create~inspire~share.


 

Sphero and Disney•Pixar Put Pedal to the Metal with App-Enabled Ultimate Lightning McQueen

Lightning McQueen Sphero Cars 3Sphero announced Ultimate Lightning McQueen—an app-enabled, interactive race car that uses the newest advancements in technology to create the most lifelike Lightning McQueen product ever, just in time for Disney•Pixar’s Cars 3 in theaters June 16. Packed with animatronic features that embody Lightning’s supercharged personality, Sphero’s Ultimate Lightning McQueen features hybrid performance specs including driving, drifting, racing and reactive touch, allowing fans to connect with the character like never before.

“From the beginning, we wanted to make Ultimate Lightning McQueen feel as real as he does in the film,” said Paul Berberian, CEO of Sphero. “In order to create a scaled down version of his big personality, we worked closely with the team at Pixar to ensure we were getting his nuances just right – such as leaning into turns and expressive facial and body movements.”

Fans can hit the gas with Ultimate Lightning McQueen by simply connecting to the car’s app (available on iOS and Android devices) and watch him respond to commands. With animated eyes, an animatronic mouth, and emotive suspension, users will train for their next big race by playing games and experiencing other interactive features. When not in training mode, users can relax while watching Disney•Pixar’s “Cars” with Ultimate Lightning McQueen in “Watch With Me” mode, where he reacts to the movie in real-time.

Hybrid Performance Specs:

DrivingEmotive suspension allows Ultimate Lightning McQueen to move like a champion
DriftingDrift and do donuts Ultimate Lightning McQueen-style with authentic movement
Reactive TouchMaster Ultimate Lightning McQueen’s latest moves with a simple tap
Build StrategyMatch wits with Ultimate Lightning McQueen and sharpen your skills through a pit stop-inspired mini-game
Acting StudioBuild custom scripts that bring existing animations to life

“Sphero continues to delight fans with their incredibly lifelike replications of our favorite characters,” said Josh Silverman, Executive Vice President, Global Licensing, Disney Consumer Products and Interactive Media. “With Ultimate Lightning McQueen, Cars fans and families of all ages can interact with the character in a whole new way and experience the Cars story through technologies that weren’t even imaginable ten years ago.”

Under The Hood:

6 MotorsOne controlling the animatronic mouth, two for emotive suspension, two for the front tires and one for steering
5 Capacitive Touch PanelsUltimate Lightning McQueen will physically respond to a tap on his roof, hood, both side doors and his rear window
3 ProcessorsBluetooth Smart and WiFi allow for updates and app control, while the main processor controls the eye animations and more
Custom- Built Trapezoidal ScreenUltimate Lightning McQueen’s windshield eyes are actually an LCD screen, allowing for live animation renders
Automatic Head and Tail LightsAmbient light sensor allows the front and rear LEDs to adjust based on the light in the room
Versatile TiresThe tire materials allow Ultimate Lightning McQueen to drift on hard surfaces, average carpet conditions and at slow speeds
Custom Speaker and Speaker Box DesignUltimate Lightning McQueen’s integrated speaker system creates crystal clear audio
Custom-Built AnimationsSphero created custom animations to make Ultimate Lightning McQueen’s eyes as emotive as the character in the movie

Ultimate Lightning McQueen is available starting now on Sphero.com, Disney Store.com and other select retail partners, MSRP $299.99.