Birds of a Feather Flock Together!
Aflac Dives Into the Animation Pond, Signing on as Sponsor of Disney XD’s New ‘DuckTales’ Animated Series
Get ready to quack up – Aflac, the leader in voluntary insurance sales at the worksite in the U.S., has signed on as the sponsor of Disney XD’s hit new animated comedy-adventure series, “DuckTales.” As part of the agreement, the two companies have developed a co-branded commercial featuring an animated version of the Aflac Duck set in the world of “DuckTales.” The full 30-second spot will premiere on Thursday, September 21, at 7:00 a.m. EDT, during a feather-studded segment of “Good Morning America,” with the Aflac Duck live in-studio. In addition, Aflac’s sponsorship of the series extends to Disney XD and its mobile app, as well as corresponding social media channels.
“When exploring opportunities for our new ‘DuckTales’ series, it was a natural fit to collaborate with Aflac. Our brands have the most recognizable ducks in the world, and this was a seamless and entertaining brand crossover for us,” said Jerry Daniello, senior vice president, Integrated Marketing, Disney|ABC Television Group.
“Partnering with Disney XD’s new ‘DuckTales’ series allows Aflac to connect with the next generation of parents and families in a fun, creative way,” said Gail Galuppo, senior vice president and chief marketing officer at Aflac. “The characters in this show consistently embark on interesting and challenging experiences together, and the Aflac Duck is an advocate of helping families protect those experiences and keep their lifestyles healthy with Aflac insurance.”