Source: The Walt Disney Company
Even though the news of Disney’s acquisition of Lucasfilm is a few weeks old, it seems like there’s still a lot of buzz about this deal. As expected, you can find people who are thrilled about this partnership, while others remain skeptical.
What do I think?
From a business perspective, I have to tip my hat to Bob Iger. I think this was a very smart move on his part and it shows that he is constantly on the lookout for other like-minded individuals that can help the Disney brand grow stronger. (Remember, he was responsible for the recent acquisition of Marvel Entertainment as well as another tiny company by the name of Pixar.)
