Source: The Walt Disney Company
Even though the news of Disney’s acquisition of Lucasfilm is a few weeks old, it seems like there’s still a lot of buzz about this deal. As expected, you can find people who are thrilled about this partnership, while others remain skeptical.
What do I think?
From a business perspective, I have to tip my hat to Bob Iger. I think this was a very smart move on his part and it shows that he is constantly on the lookout for other like-minded individuals that can help the Disney brand grow stronger. (Remember, he was responsible for the recent acquisition of Marvel Entertainment as well as another tiny company by the name of Pixar.)
The force has again descended on Disney’s Hollywood Studios as the legendary series from George Lucas entertains fans from all over the World. The Star Wars franchise is more popular than “Star Trek” and that says volumes. This “meet” at the Studios began in 1997 and again in 2000 and 2001 and has been held annually since 2003. Here you can meet and greet all your favorite characters, see the “Star Wars Celebrity Parade” with the 501st Legion (the international fan-based group dedicated to wearing authentic “Star Wars” costumes at many events). The Jedi training academy is in full swing for training as a Jedi warrior at the Star Tours stage. Also, “Younglings” can compete in the “Padawan Mind Challenge”. Register at the Event Information Table at the ABC sound stage and pit you knowledge of “Star Wars…The Clone Wars” against others. (Ages 11 and under)
Perhaps no sci-fi genre franchise has been as popular or continues to draw in new, rabid fans as Star Wars. Conceived by director/producer George Lucas, the first film “Star Wars Episode IV: A New Hope” released on May 25, 1977 and the following five sequels are a phenomenal success story. Disney decided to create a new “simulator ride” attraction centering on the Star Wars universe. Disney and George Lucas came up with “Star Tours” – an action trip to the Moon of Endor, hurling guests through a fun-filled adventure, climaxing with an attack on the Death Star along with Rebel X-wing fighters before returning to the spaceport.
The attraction opened January 9, 1987 in Disneyland and here at Disney’s Hollywood Studios (then known as Disney’s MGM Studios) on December 15, 1989. After a wildly successful run, Disney decided that a total re-hab of the attraction was needed. Using new high-tech 3D graphics and high definition not available in the beginning, the new “Star Tours” is leaps and bounds ahead of the original. And what makes this new adventure even more Magical is that there are at least 50 different scenarios, so guests will get a different “tour” every time they ride. According to Disney, you would have to ride at least four hours in a row to experience every different trip!