I never envisioned that the Disney Institute (DI) would transform my business, but I must confess that it did. Don’t get me wrong. It didn’t happen overnight. In fact, it has been an ongoing process ever since my first Back Stage Magic tour in 2005. That tour led to a full 5-day workshop Disney’s Value Chain Unlocking the Magic in your Business in 2008 in Orlando Florida and subsequently a Keys to Excellence workshop later in 2008 in Indianapolis, Indiana. Since that time I have had a number of DI experiences that have affected my small Bulk Mail business in Valparaiso, Indiana.
I began with the misconception that the DI workshops were geared only towards large wealthy corporations with CEO’s, COO’s, CFO’s or any other “O’s” you can think of. The truth is that the workshops are beneficial to any business, large or small–it doesn’t matter. What does matter, is what you do with the information after you leave the excitement of the facilitators and the workshops.
I now realize that I too am the CEO of my small business, Chief Excitement Officer. Who knew?
I will confess right here and now that I was scared to death to put myself in the same room with these huge corporations, but I am so glad I did and I have no regrets.
Contributed by: Donna F. (NDGM#14). Donna is our resident (NDGM#14). Donna is our resident Disney Institute expert for small businesses.
