When we think of the typical Neurotic Disney Person, we envision an adult, certainly no younger than a teenager, mature enough to appreciate all of Disney’s subtleties and rich history.
But how does one become such a person?
With the rebranding of “Playhouse Disney” into “Disney Junior,” Disney hopes to create a whole legion of potential NDPs by exposing new generations to both classic and contemporary Disney storytelling and characters.
Disney Junior, targeted to children between the ages of 2 and 7 and their families, premieres on February 14 and will be available on Disney Channel as a daily program block.
Gary Marsh, President, Entertainment, and Chief Creative Officer, Disney Channels Worldwide described Disney Junior as “an entry point into the world of Disney for young kids, creating a world, online and on-air, that captures the magic of Disney and its classic heartfelt storytelling and timeless characters beloved by generations.”
The Crown Jewel of Disney Junior’s programming is the new animated series, “Jake and the Never Land Pirates.” Following the adventures of the evil Captain Hook and his dim-witted yet lovable cohort, Smee, “Jake” also features a new crop of kid pirates led by the courageous Jake and his friends, Izzy and Cubby.
Initially available only as part of regular Disney Channel programming and video on demand, Disney plans to expand Disney Junior into its own 24-hour basic cable and satellite channel in 2012.
To complement the premiere of Disney Junior, Disney has launched DisneyJunior.com, a learning-focused, highly interactive companion to Disney Junior programming. There, Neurotic Disney children-in-training and their families can listen to storybooks narrated by Disney characters, engage in a variety of creative and learning-based activities, watch episodes of “Mickey Mouse Clubhouse,” or play games featuring Disney princesses and other characters from classic Disney movies.
Contributed by: John Marchese (NDD#172) John is the DDL Media Relations Blogger.