Collect Cars Virtually and Physically with New Mobile App and Diecast Line & Launch of High-End Collector Series
“Cars Daredevil Garage” is a mobile app experience that allows fans to collect and scan any of Mattel’s 2015 mainline diecast cars into the app and use them to perform extreme stunts in real-world environments inspired by the way kids play with their diecast cars. This app is free-to-download and allows players to race with Lightning McQueen and earn more racing friends through gameplay. In addition to scanning the diecast cars, players can also purchase 80+ cars within the app. Featuring more than 160 cars, thrill-seeking fans of all ages can collect their favorite Cars characters, and enjoy an exciting blend of high-octane stunting, both on and off the screen. Racers have several tracks available to race on at launch, with additional tracks available for purchase and even more tracks scheduled for release through the summer.
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“Cars is one of the most popular animated film franchises of all time, and we are excited to provide fans with another way to celebrate their love for Cars in both the physical and digital worlds,” said Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “In the app, children and adult fans alike will love stunting towards the finish line in true Lightning McQueen style.”
Precision Series will launch at retail this fall and includes high-end diecast cars and playsets with unique features including detailed undercarriages, PVC tires, suspension and other distinct elements tailored to each character such as light features, specialized engines and hoods that open and close. The playsets are modeled after the landmarks in the Cars movies and will connect together so fans can build out the main road in Radiator Springs. All playsets light up, come with a special diecast and will have the ability to connect to other Cars story sets from Mattel.
“Working with Disney from the ground up on these two exciting Cars initiatives has been an exciting journey,” said Doug Wadleigh, SVP and Global Brand GM, Toybox, Mattel. “They are terrific examples of Mattel and Disney collaborating to creatively engage and delight fans with fun new ways to play.”
“Cars Daredevil Garage” is available now on the App Store for iPhone and iPad, and Cars diecast are available now at mass retailers nationwide. Fans can get a sneak peek of Precision Series at D23 Expo – The Ultimate Disney Fan Event – hosted at the Anaheim Convention Center August 14-16, 2015. The first playset in the series, Flo’s Café Playset, will be available at retail this fall with subsequent playsets and diecast cars launching in 2016.
“This is truly an exciting year for the Cars franchise,” said Josh Silverman, executive vice president global licensing, Disney Consumer Products. “With a range of new products and digital entertainment experiences that reflect the storytelling, humor and racing from the movies, there is something for fans of all ages to enjoy.”