FINDING DORY – Promotional Campaign Welcomes 13 Brands to the Sea

Maria H. (ndm#130) (2871 Posts)

A Disney blooded, crafty, fun-lovin' wife/mom/organizer/planner, etc who is obsessed with all things Disney šŸ™‚ Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life - A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects - create~inspire~share.


 

ALL-NEW MOVIE ā€œFINDING DORYā€ INSPIRES MASSIVE PROMOTIONAL CAMPAIGN, WELCOMING AN UNPRECEDENTED 13 BRANDS TO THE SEAĀ 

Ā ā€œFinding Doryā€Ā Opens June 17, 2016

Official logo for the new film

BURBANK, Calif. Ā ā€“ As everyoneā€™s forgetful blue tang Dory dives back into the seaā€”and theatersā€”this summer in Disneyā€¢Pixarā€™s ā€œFinding Dory,ā€ 13 brands have signed on to support the film. The massive promotional campaign features collaborations with Aussie, BAND-AID Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kelloggā€™s, KRAFT Macaroni & Cheese, Natureā€™s Harvest Bread, Pirateā€™s Booty, Quaker, Subway and Yoplait GoGurt. ā€œFinding Dory,ā€ which showcases Doryā€™s life-changing journey to find her family, opens in theaters nationwide June 17, 2016.

With its beloved characters and stunning settings, ā€œFinding Doryā€ inspires a host of creative campaigns. ā€œWe all fell in love with Dory and her friendsĀ 13 years ago and canā€™t wait for theirĀ new adventure,ā€ said Don Gross, vice president, global marketing alliances, promotions & synergy, Walt Disney Studios. ā€œThe caliber and creativity of the brands that have come to the table for this film are extraordinary. This is one of the mostĀ fun and robustĀ campaigns this team has put together, reachingĀ fans ofĀ all ages. We are thrilledĀ to be working with this remarkable group of brands.ā€

The ā€œFinding Doryā€ promotional campaign features the following brands.

  • AussieĀ launches its licensed ā€œFinding Doryā€ product on May 16, supporting the campaign through digital and print media. Additionally, P&G will feature a movie-ticket offer with multiple grocery retailers that will be supported through Disney media.Ā P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including AlwaysĀ®, Ambi PurĀ®, ArielĀ®, BountyĀ®, CharminĀ®, CrestĀ®, DawnĀ®, DownyĀ®, FairyĀ®, FebrezeĀ®, GainĀ®, GilletteĀ®, Head & ShouldersĀ®, LenorĀ®, OlayĀ®, Oral-BĀ®, PampersĀ®, PanteneĀ®, SK-IIĀ®, TideĀ®, VicksĀ®, and WhisperĀ®. P&G includes operations in approximately 70 countries worldwide. VisitĀ http://www.pg.comĀ for news andĀ information.
  • Band-AidĀ®Ā BrandĀ begins its promotion on May 16 with a custom-animated TV spot that will promote licensed ā€œFinding Doryā€ character adhesive bandages.Ā The campaign will be featured in national broadcast and Disney digital and social properties; it will return to support the in-home film campaign.Ā BAND-AIDĀ® Brand Adhesive Bandages have long been a staple in a familyā€™s first aid kit as a source of caring, comfort and protection. And as the brand has expanded, so has the technology and innovation behind it. BAND-AIDĀ® Brand offers a wide variety of products to meet the diverse needs of todayā€™s active families and their lifestyles. For more information, visitĀ www.band-aid.com.
  • BountyĀ kicks off its licensed-product campaign on May 6, supporting the program with dedicated TV and social media campaigns. Procter & Gamble (P&G) will also feature a movie-ticket offer with multiple grocery retailers.Ā P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including AlwaysĀ®, Ambi PurĀ®, ArielĀ®, BountyĀ®, CharminĀ®, CrestĀ®, DawnĀ®, DownyĀ®, FairyĀ®, FebrezeĀ®, GainĀ®, GilletteĀ®, Head & ShouldersĀ®, LenorĀ®, OlayĀ®, Oral-BĀ®, PampersĀ®, PanteneĀ®, SK-IIĀ®, TideĀ®, VicksĀ®, and WhisperĀ®. P&G includes operations in approximately 70 countries worldwide. VisitĀ http://www.pg.comĀ for news andĀ information.
  • CoppertoneĀ® launches its first-ever film promotion in May. The campaign features a custom-animated TV spot promoting sun protection. Consumers will be able to see the ā€œFinding Doryā€ characters on the CoppertoneĀ® KIDS sunscreen spray product. The filmā€™s release will be supported with van wraps, in-store displays and via consumer promotions, including an offer for a free Fandango promo code to see the film with a purchase of $20 in CoppertoneĀ® products. Launching the first U.S. sunscreen product in 1944, CoppertoneĀ® has remained the industry leader in suncare. CoppertoneĀ® has been at the forefront of sunscreen innovation, pioneering the development of the SPF system, creating the Sport sunscreen category and inventing the first-ever continuous spray sunscreens. Through the state-of-the-art Solar Research Center, CoppertoneĀ® scientists leverage cutting-edge technology and consumer insights to stay ahead of customer needs and industry trends. CoppertoneĀ® is manufactured and marketed by the Consumer Health Division of Bayer.
  • Ice ChipsĀ® has signed on for a multi-picture deal. Beginning May 16, ā€œFinding Doryā€ will be featured on pack and via in-store take-overs. Founded by Charlotte Clary and Beverly Vines-Haines in 2010, two grandmothers with 40+ grandchildren between them, Ice Chips Candy is dedicated to making ā€œGood For You Candyā€. Naturally sweetened by non-GMO Xylitol, Ice Chips now comes in 21 mouth-watering flavors using only certified organic and natural flavors. Ice Chips contain no corn, sugar, soy, wheat, or gluten, are great for your teeth, and are safe for diabetics. Ice Chips was recently awarded the 2016 Washington State Encore Entrepreneurs of Year by the Washington Small Business Administration.
  • Juicy JuiceĀ kicked off a promotion on April 1, featuring an instant-win game on licensed packaging, plus a hometown-screening sweepstakes. The campaign will be visible though digital and print media, as well as premiere sponsorship. Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kidsā€™ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats. For complete nutrition facts, recipe and activity ideas, and other information, visitĀ JuicyJuice.com.Ā For more information on Harvest Hill, visitĀ www.HarvestHill.com.
  • Kelloggā€™sĀ kicks off its campaign on May 16 with a custom-animated TV spot, promoting a special in-pack premium ā€œcereal chillers.ā€ The campaign will be visible via packaging, in-store displays, TV and digital media. Kellogg Companyā€™s brands ā€“Ā Kellogg’sĀ®, KeeblerĀ®, Special KĀ®, PringlesĀ®, Kellogg’s Frosted FlakesĀ®, Pop-TartsĀ®, Kellogg’s Corn FlakesĀ®, Rice KrispiesĀ®, Cheez-ItĀ®, EggoĀ®, Mini-WheatsĀ® and more ā€“ nourish families so they can thrive. With 2015 sales of $13.5 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through ourĀ Breakfasts for Better DaysTMĀ global hunger initiative, we’ve provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visitĀ www.kelloggcompany.comĀ or follow us on Twitter @KelloggCompany,Ā YouTubeĀ and onĀ Social K.
  • KRAFT Macaroni & CheeseĀ will promote its ā€œFinding Doryā€ licensed product through a Disney media buy as well as premiere sponsorship. The campaign begins May 16. KRAFT Macaroni & Cheese shapes are as delicious as they are fun. Parents will love that they now come with no artificial flavors, preservatives or dyes. And kids will love to eat their favorite characters. Thatā€™s something to smile about. You know you love it.
  • Natureā€™s HarvestĀ®BreadĀ kicks off itsĀ promotion on April 28, featuring an offer for a Dory plush on packaging and in-store displays. The brandā€™s first-ever Disney promotion will be shared via digital and in-cinema media. Natureā€™s Harvest BreadĀ®, one of Bimbo Bakeries USA (BBU) category leading brands, is an easy & delicious step for nutritionally minded, busy families to get the whole grains they need.Ā Every delicious variety has eight grams or more of whole grains per serving, is verified by the Whole Grain Council, and contains no high fructose corn syrup or artificial colors or flavors, making it an easy choice for whole grain nutrition. VisitĀ www.naturesharvestbread.comĀ for more information.
  • Pirateā€™s BootyĀ kicked off their promotion on April 1 with licensed ā€œFinding Doryā€ packaging and in-store displays. The campaign will also be promoted through print advertising and Disney sampling sponsorships.Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldnā€™t have to ā€œsnackrificeā€ taste and fun for products made with goodness. Pirate Brandsā€™ snacks, which include Pirateā€™s Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you canā€™t pronounce, Arrr. For more information, please visitĀ www.piratebrands.com
  • QuakerĀ plans to promote the film via product packaging and in-store displays. The campaign, which starts May 1, will be supported through digital media. The Quaker Oats Company, headquartered inĀ Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 135 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, QuakerĀ® Oats, QuakerĀ® Rice Cakes and Quaker ChewyĀ® Granola Bars are consumer favorites. For more information, visitĀ www.QuakerOats.com,Ā www.Facebook.com/Quakeror followĀ us on Twitter @Quaker.
  • The SubwayĀ®Ā BrandĀ launches its ā€œFinding Doryā€-themed kidsā€™-meal program in its sandwich shops onĀ June 6, providing build-your-own 3D scene makers to its younger guests. The campaign will be supported via TV and Digital media and in-store displays. Customers in 110 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50-years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business, providing easy access to vegetables, detailed nutrition, dietary and healthy lifestyle information. To learn more, visitĀ www.subway.com,Ā www.facebook.com/subwayĀ andĀ https://twitter.com/subway.
  • Yoplait GoGurtĀ will promote their in-store program with a packaging takeover. Starting May 16, the campaign will be shared via TV and digital media. General Mills is one of the worldā€™s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, HƤagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

Maria H. (ndm#130)

A Disney blooded, crafty, fun-lovin' wife/mom/organizer/planner, etc who is obsessed with all things Disney :) Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life - A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects - create~inspire~share.

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