Covet Fashion Announces Collaboration with Disney

Maria H. (ndm#130) (2852 Posts)

A Disney blooded, crafty, fun-lovin' wife/mom/organizer/planner, etc who is obsessed with all things Disney 🙂 Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life - A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects - create~inspire~share.


Covet Fashion and Disney are collaborating to celebrate the creativity of the Covet Fashion community while exploring the magic of Disney through fun, competitive styling.

Covet Fashion has launched a series of Style Challenges featuring looks from across various Disney franchises including: Cruella de Vil from 101 Dalmatians, the Queen from Snow White and the Seven Dwarfs, Maleficent from Sleeping Beauty, and many more.

Inspired by the classic looks of beloved Disney characters, players can flex their creativity by utilizing the pieces to complete challenges and re-imagine some of the most recognizable looks inspired by their favorite characters. Featuring exclusive Covet Collection pieces designed in collaboration with Disney, the looks put a high-fashion twist on Disney-inspired costuming.

“The Disney brand is home to some of the most storied franchises in the world, which resonate tremendously with Covet Fashion’s audience, who are always on the pulse of pop culture” said Mark van Ryswyk, Senior Vice President of Studio at Glu Mobile. “This collaboration has successfully taken Disney’s most iconic IP and re-imagined it through Covet’s high-fashion lens for players to enjoy.”

“We are excited to offer the Covet Fashion community the beloved world of Disney with a high fashion twist. In close collaboration with Disney, we designed stunning digital pieces that will live within the app as part of our Covet Collection. These exclusive items will allow our community of fashion enthusiasts to put their own creative spin on looks from their most beloved Disney characters in a special series of Style Challenges. It’s through this type of inspiring content that Covet Fashion is able to provide a strong platform to explore creativity and celebrate their own unique style.” – Sarah Fuchs, General Manager, Covet Fashion

“Covet Fashion is a leader when it comes to fashion and styling in gaming. Our collaboration with them allows us to reach broader gaming audiences, and delight our existing fans in new and unexpected ways.” – Lisa Anderson, VP, Games, Disney.

To kick things off, the first Style Challenge features classic Disney villains – just in time for Halloween!

Maria H. (ndm#130)

A Disney blooded, crafty, fun-lovin' wife/mom/organizer/planner, etc who is obsessed with all things Disney :) Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life - A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects - create~inspire~share.

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