RADIO DISNEY CELEBRATES 10 YEARS OF ITS SIGNATURE ‘NBT’ PROGRAM, SHOWCASING MUSIC AND THE YOUNG ARTISTS WHO MAKE IT
Radio Disney, an influencer in driving kids’ and families’ awareness of music and talented young music artists, will mark the 10th anniversary of its signature talent program, “Next Big Thing” (“NBT”), in November. The popular initiative puts the spotlight on young recording artists and their journey to success; it has generated audience engagement across multiple platforms including Radio Disney, Disney Channel, RadioDisney.com, the Radio Disney app and social media platforms, as well as at live Radio Disney events.
Billboard magazine has cited Radio Disney among the Top 100 best ways to get music noticed. As part of the 10-year anniversary, “NBT” alumni, including Camila Cabello, Shawn Mendes, Alessia Cara, Kelsea Ballerini and more, are anticipated to join in a year-long celebration featuring special activations and exclusive content. Details about the activations and exclusive content will be released in the coming months.
“We have an impressive track record of supporting and fostering new talent by giving them their start on Radio Disney,” said Phil Guerini, vice president, Music Strategy, Disney Channels Worldwide and general manager, Radio Disney Network. “From Fifth Harmony to Kelsea Ballerini, Shawn Mendes to Camilla Cabello and many more, we reflect back on the first decade of our ‘NBT’ showcase with pride and look forward to celebrating the program that has given so many young artists the chance to expand their reach and grow their musical careers.”
View an inspirational anniversary video highlighting NBT alumni.
“I grew up watching Disney Channel and watching all of the ‘NBT’s.’ To have been myself a ‘NBT’ and to have the support of the Radio Disney family when I first launched my career was amazing,” said “NBT” alum Sofia Carson. “I’m so happy to be part of the legacy.”