DISNEY ENCOURAGES FANS TO LIVE BOLD, LIVE FUN, LIVE MINNIE IN CELEBRATION OF MINNIE MOUSE’S 90TH ANNIVERSARY AND NATIONAL POLKA DOT DAY, JAN. 22
Minnie-Inspired Collections and Events in Los Angeles and New York to Celebrate Minnie Mouse
As part of Disney’s continued celebration of Mickey Mouse and Minnie Mouse’s 90th anniversary, and in honor of Minnie fan holiday National Polka Dot Day (Jan. 22), Disney is encouraging fans to #MinnieStyle with events in Los Angeles and New York and new collections launching both online and at retail.
Loved for her infectious, upbeat nature, Minnie Mouse first made her debut in the groundbreaking animated classic, Steamboat Willie, and has remained a global icon ever since. Known for her fun style, classic polka dots and bold patterns, Minnie has served as a muse for fashion designers, artists and fans around the globe. Luxury milliner Gigi Burris, Torrid, Happy Feet, Pandora Jewelry, Crocs and Jewelmark will all release Minnie- inspired capsule collections in celebration of her milestone anniversary and annual fan holiday.
On January 19, female-founded athleisurewear brand Terez and leading cold-pressed juice brand Pressed Juicery will host a Minnie-inspired fitness event open to the public at Westfield Century City, in celebration of the launch of their Minnie-inspired collections. Throughout the day, fans will have the opportunity to take a class hosted by an influential fitness pioneer Tracy Anderson, shop Terez’s new leggings and tops adorned with the beloved character.
Attendees will also be some of the first to have the chance to sample Pressed Juicery’s new limited edition, Minnie-inspired juices, a Pineapple Greens and Dragon Fruit Punch, created in celebration of her anniversary. The Pineapple Greens flavor incorporates rich leafy greens and sweet golden pineapple for an energizing yet honeyed taste, and the vibrant Dragon Fruit Punch is made with refreshing watermelon, dragonfruit and strawberry for a bold and revitalizing kick. Both juices are non-GMO and have no added sugars.
The juices will be available at all 70+ Pressed Juicery locations nationwide and online at pressedjuicery.com starting on Jan. 22 In addition to the two juices, special Pressed Juicery and Minnie Mouse merchandise will also be available for fans to continue the celebration all year long. Custom seed pouches, showcasing Minnie’s love of gardening, inspired by vintage Minnie Mouse seed packets from the 1970s, and a special edition cooler bag will be available for purchase at launch. In February, a reusable glass water bottle and a commemorative pin will also be available.
The Disney | Terez featuring Minnie Mouse collection will be available on Terez.com starting on 1.18. The collection features an assortment of women’s and girl’s leggings and tops blending Terez’s commitment to quality and unique design with Minnie’s fun and feminine aesthetic.
Fans are encouraged to RSVP for the event in advance at CP.Special.Events@Disney.com
As previously announced, in New York, artist Alake Shilling will debut new artwork inspired by Minnie Mouse at ‘Mickey: The True Original Exhibition’ on January 22 during an exclusive event. Tickets to the Jan 22nd event – 90 – are available now at https://www.showclix.com/event/mickey-true-originalUsQzQMo. ‘Mickey: The True Original Exhibition’ is open now through February 10, 2019.