A Nationwide Collaboration, Including Complimentary Elsa- and Anna-Inspired Hairstyles, In-Store Screenings and More!
In celebration of the Digital release of the No. 1 animated feature film of all time, Disney has partnered with Drybar for an unprecedented collaboration, offering an exciting lineup of nationwide fan festivities. Through the end of February, fans can visit Drybar shops nationwide where they will be screening “Frozen 2” and offering Elsa-and Anna-inspired hairstyles to mark the beloved film’s arrival on Digital, 4K Ultra HD™, Blu-ray™ and DVD.
Additionally, on Feb. 25, the day “Frozen 2” releases on Blu-ray, Disney will be taking over seven Drybar stores, in Los Angeles, New York City, Chicago, Miami, Atlanta, Phoenix and Dallas, treating “Frozen 2” fans to both a complimentary blowout and custom hairstyle — either Elsa’s famous single-side braid or Anna’s half-up, half-down double braid. Space is limited and registration begins online at thedrybar.com on Tuesday, Feb. 11 at 9 a.m. local time.
Takeover stores include:
Los Angeles, California – Beverly Hills
New York City, New York – Upper East Side
Chicago, Illinois – Lincoln Park
Miami, Florida – Brickell City Centre
Atlanta, Georgia – Buckhead
Phoenix, Arizona – Phoenix
Dallas, Texas – Grapevine
Customers of all ages will be able to opt for the queen’s signature braid or her spirited sister’s new ‘do, leaving the salon strikingly styled for whatever magical journey lies ahead.
To learn more, visit www.thedrybar.com