Just in time for Earth Day, we are excited to announce that starting today, our line of Core Classic Princess Dolls will come in new plastic-free packaging available on shopDisney.com, Walt Disney World Resort, and Disney stores in North America, and coming soon to Disneyland Resort. The plastic-free packaging is made of sustainably sourced paper that is 100 percent recyclable, and it’s easy to open, too!
Check out this video that shows just how cool and reusable the packaging really is:
The collection includes 15 classic characters such as Queens Anna and Elsa, Ariel, Belle, Jasmine, Moana, Tiana and more! The new plastic-free packaging can be recycled curbside, or reused, giving families the opportunity to utilize the box as a prop at playtime or for storage any time.
The new packaging will become available at global locations later this year and is also part of Disney’s broader commitment to environmental stewardship. We are always exploring new ways to lessen our environmental footprint and develop more innovative packaging and products that align with that goal.