Disney announced the Ultimate Princess Celebration, a multi-year global campaign spotlighting themes of Kindness and Courage, the key characteristics shared by Disney Princess characters.
Joining the celebration include Mandy Moore (voice of Rapunzel from Disney’s “Tangled”), Auli’i Cravalho (voice of Moana from Disney’s “Moana”), Tamron Hall, Kelly Marie Tran (voice of Raya from Disney’s “Raya and the Last Dragon”) and Anika Noni Rose (voice of Tiana from Disney’s “The Princess and the Frog”). Each will be reading an excerpt from one of the stories within Tales of Courage and Kindness, a new storybook collection launching today, available for free download at princess.disney.com.
The Ultimate Princess Celebration invites fans around the world to find inspiration and embrace their kindness and courage through various activities including an all-new Princess anthem, exclusive digital content, new toys, apparel, games, stories, and more. Mulan, Cinderella, Tiana, Jasmine, Snow White, Moana, Merida and Rapunzel, as well as Queens Anna and Elsa from Frozen will be at the heart of the celebration. Disney is also teaming up with the Starlight Children’s Foundation in the U.S., bringing Disney Princess and Frozen-themed hospital gowns to courageous children during their hospital stay.
See below for a few standout Ultimate Princess Celebration products, including more information on the new Tales of Courage and Kindness storybook collection, available now until the end of August.
Tales of Courage and Kindness Storybook Collection
To kick off the celebration, Disney Publishing Worldwide has released an all new, empowering and heartfelt storybook collection by a diverse group of authors and illustrators, Tales of Courage and Kindness. The collection of 14 original stories explore themes of kindness and courage, as told by each Disney Princess as well as Queens Anna and Elsa, and feature beautiful new illustrations of the characters and their unique stories. Tales of Courage and Kindness will be available for free download beginning today until the end of August to help inspire children to create a kinder world.
Disney Princess Moana Lokai
$1 for each Disney Princess Lokai sold will be donated to Make-A-Wish. Characters include Belle, Mulan, Jasmine, and Moana. These bracelets are available for $22 at Lokai.com.
The Disney Princess collection is back with some new additions. Get inspired by all the Disney Princess characters with new ethereal prints and artful sketched designs. Make your dreams come true with new planners, notebooks, stickers, and more! These accessories are available for $6.99-$36.99.
Adidas The Little Mermaid Collection – Adidas Originals Flex Little Mermaid
Adidas Originals Flex Little Mermaid shoes are made for…”what do you call them…oh, feet!” Designed with forefoot flexibility in the sole means freedom of movement can go far when you’re heading offshore. Just like Disney’s Ariel, let your curiosity take you further. These shoes will be available for $96 on Adidas.com.
Disney Castle Collection AR Experience From shopDisney.com
Fans can now experience the Disney Castle Collection like never before in an all-new immersive, digital environment from shopDisney.com. Guests can interact and discover the latest castle collections up close by using AR technology to place the products in their homes and then shop the items directly from the experience. The new Disney Castle Collection AR experience currently offers castles inspired by Jasmine and Elsa, with more set to launch later this year. Visit the shopDisney Castle Collection AR Experience today to discover the latest digital experience from shopDisney.com!