Walt Disney World Cast Members to Receive New ‘EARidescent’ Nametags for ‘The World’s Most Magical Celebration’
Cast members will be at the heart of 18-month 50th anniversary event
For nearly 50 years, cast members have been at the heart of making magic at Walt Disney World Resort, bringing countless memories to life for guests and one another. Whether in costume or professionally dressed, cast member nametags provide a sense of pride and personal connection as an iconic part of Disney heritage and culture, both with cast members and guests from around the globe.
As Walt Disney World embarks on celebrating 50 years of magic and memories, a new cast nametag is set to debut, featuring unique elements inspired by “The World’s Most Magical Celebration” that starts Oct. 1, 2021.
A team of graphic artists and costume designers spent more than a year developing the new nametag, testing a number of colors and printing techniques before completing the final design. The new nametags feature several special details:
- An exclusive color wash, inspired by the sparkling new 50th anniversary looks for Mickey Mouse and Minnie Mouse, was developed and applied with an innovative printing technique and glaze to give each nametag a pearlescent shimmer.
- Holographic gold foil with sparkling color-shift elements is individually applied to each nametag, bringing additional shine to the Walt Disney World Resort 50th anniversary logo.
- Royal blue lettering matching the turrets of Cinderella Castle brings a regal pop of color to the nametag, ensuring each cast member name and hometown is a focal point against the glistening background.
- All of these elements will combine to produce a distinct shine across each nametag, reflecting the EARidescent décor that will be on display across Walt Disney World Resort for the duration of the celebration.
The new nametags will debut later this year, in time for the Oct. 1 start of “The World’s Most Magical Celebration.” The 18-month event will feature new experiences at the resort’s four theme parks and beyond, where shimmering EARidescent décor will appear as if by magic. More details about the celebration will be announced in the future.