The Ultimate Princess Celebration is in full swing, and this morning, Disney announced the first-ever World Princess Week, a special global event that will kick off Aug. 23, celebrating the courage and kindness displayed by Disney Princess heroes and aimed to inspire one million acts of kindness around the world. As part of the 15-month celebration, World Princess Week will offer fans new products, digital content, a Disney Princess Hotline presented by shopDisney, unique offerings at Disney’s Parks and Resorts, retail activations and more.

Throughout the week, families and fans can tune-in and join in the conversation by sharing their own acts of kindness by using #UltimatePrincessCelebration and #HowDoYouPrincess with the goal of reaching one million acts of courage and kindness around the globe.

See below for a few standout World Princess Week products, including all new titles launching from Disney Publishing Worldwide, exciting new collections from licensees including Stoney Clover Lane, Hasbro, JAKKS Pacific and more.

You can also find more information about Ultimate Princess Celebration and World Princess Week here:


Ultimate Celebration Castle from Hasbro

Disney Princess Ultimate Celebration Castle from HasbroCelebrate along with the Disney Princess characters in the Ultimate Celebration Castle! Standing 4 feet tall with its classic silhouette, this dollhouse features 3 stories and 6 rooms, including a bathroom with tub and sink, bedroom with bed and vanity, a kitchen with stove, and a dining room with table and chairs. Fireworks light up the night sky of the kingdom as the Disney Princesses watch the celebration from the window of their beautiful castle. The castle is available this Fall for $149.99 at mass retailers.

Multi Princess Mini Backpack from Stoney Clover Lane

Multi Princess Mini Backpack from Stoney Clover LanePrepare to be enchanted! Step into the world of Stoney Clover Lane and Disney with our Disney Princess collaboration. Our Mini Backpacks take “back to school style” up a notch. The kids backpack features a water bottle holder and fashionable gold hardware that will turn the hallway into your own personal runway! The backpack is available now for $208 on and

Disney Princess Magic in Motion Hair Glow Rapunzel Doll from JAKKS Pacific

Disney Princess Magic in Motion Hair Glow Rapunzel Doll from JAKKS PacificHave the most interactive and enchanted hair play experience with Magic in Motion Hair Glow Rapunzel! Style Rapunzel’s hair with the included brush, and she’ll really talk and sing as you play with her. Rapunzel not only moves her mouth as she sings “I See The Light” and says over 15 phrases, but her hair glows too just like in Disney’s Tangled. The doll is available now for $59.99 at mass retailers.

Meant to Be: If The Shoe Fits
Disney Princess Week Meant to Be- If The Shoe Fits#1 New York Times best-selling author Julie Murphy reimagines the classic tale of Cinderella. When shoe designer Cindy is cast on the world’s biggest dating show, she unknowingly becomes a body positivity icon for women everywhere. This bold reinvention is an enchanting story of self-love and believing in the happy ending each and every one of us deserves. Meant to Be: If the Shoe Fits is available now.



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