Universal Filmed Entertainment Group (UFEG) and Cameo announced that DreamWorks Animation’s (DWA) larger-than-life CEO-in-training, The Boss Baby, is available for personalized video bookings on Cameo, the leading marketplace connecting the world’s most diverse talent with their biggest fans and brands through personalized video messages, engaging fan experiences, marketing campaigns and events partnerships. Through this innovative partnership with UFEG, The Boss Baby becomes the first-ever animated character to join Cameo thanks to machine- learning technology powered by Hour One.
The wildly popular franchise from DreamWorks Animation was born in 2017 with the Oscar®-nominated blockbuster film The Boss Baby, which went on to spawn the top, most-viewed DreamWorks Animation TV original series “The Boss Baby Back in Business,” and this summer’s smash Universal Pictures’ film, The Boss Baby: Family Business, which currently continues its worldwide rollout.
By partnering with Cameo, a popular app that connects fans directly with their favorite pop-culture personalities, The Boss Baby will now be exclusively poised to deliver hilarious custom, one-to-one video messages, ranging from birthday greetings and congratulatory wishes, to pep talks and playful roasts.
“This creative collaboration between Universal, DreamWorks Animation, Cameo and Hour One uniquely bridges together innovation, technology and DreamWorks’ prized franchise character, The Boss Baby, to deliver a standout, first-of-its-kind interactive fan opportunity,” said Abhijay Prakash, President, Universal Filmed Entertainment Group. “Delivering this enhanced, next-level opportunity to Cameo users paves the way for film and television audiences to uniquely connect with a DreamWorks property and effectively underscores Universal’s commitment in this rapidly-changing landscape to further evolve into a more wholistic content and IP studio.”
“We’ve always believed in the ability to make impossible fan connections possible,” said Arthur Leopold, Chief Business Officer, Cameo. “Now, in partnership with Universal/DreamWorks and Hour One, we’re enabling fans to connect directly with an AI-powered animated character for the first time ever to bring joy and humor into their lives. We believe this is the beginning of an entirely new frontier of fan engagement and IP monetization, and are thrilled to bring The Boss Baby onto Cameo to launch the future with us.”
The Boss Baby’s video greetings are made possible through a combination of DreamWorks Animation’s unparalleled custom-animation team and technology from Hour One, an end-to-end cloud-native video creation platform powered by AI. Hour One’s ability to reproduce and animate highly realistic characters with natural facial expressions, gestures and perfectly synched speech, made Hour One the ideal technology to bring The Boss Baby to Cameo. As a part of this, Hour One also incorporated text-to-speech AI technology from Lovo.
“We are thrilled to be working with both UFEG and Cameo, and to be demonstrating our video rendering cloud infrastructure combined with our AI technology to make an animated character accessible on Cameo for the first time,” said Oren Aharon, CEO, Hour One. “The Boss Baby is such a beloved character, so we are excited to bring him to life for fans.”
The Boss Baby is now available to book on Cameo. To order a personalized video from The Boss Baby, visit https://www.cameo.com/bossbaby.
Additionally, The Boss Baby: Family Business is currently available on Digital and on 4K Ultra HD, Blu-ray and DVD from Universal Pictures Home Entertainment.