National Geographic is ready to inspire the everyday explorer in all of us with a new lifestyle apparel collection themed to celebrate the ocean and marine life that call it home. Launching today, the collection is meant to outfit adventurers and leisure-seekers alike, offering versatile, mix-and-match pieces evoking inspiration from National Geographic’s renowned photography and legacy of exploration and adventure. Hypebeast, a global leading platform for contemporary culture and lifestyle, has been named the official launch collaborator for this line. The collection is available nationwide beginning today at shopNatGeo.com, in shops located at Disneyland® Resort, Downtown Disney® District, Walt Disney World® Resort, and the Disney Springs® area, as well as at Disney Store locations and online in the United Kingdom, Ireland and France, and on shopDisney in Germany, Italy and Spain.
With this collection, National Geographic aims to inspire people to fall in love with the beauty of the ocean, learning more about its vast wonder and the importance of protecting it. The apparel incorporates the waves and motion of the deep waters, structures and patterns of icy glaciers, graphics and portraits of stunning marine life and beyond — especially highlighting penguins, octopuses, jellyfish, sharks and coral. The fall line includes an assortment of men’s, women’s and unisex styles, featuring short- and long-sleeve tops, tees, jackets, and pants, with many pieces containing recycled polyester.
“Our creative team drew inspiration from many unique elements of the ocean to bring this collection to life,” said Mary Shoval, senior vice president, Brand Merchandising & Product Design, Disney Consumer Products, Games and Publishing. “We hope our consumers will be inspired by the colors, patterns and iconic artwork featured in each piece that celebrate the beauty of the ocean and marine life.”
At launch, Hypebeast will unveil a curated, immersive in-store experience at their flagship store, HBX New York. With artistic representations of National Geographic’s renowned photography and ocean-themed lifestyle collection, the space will be open to the public Oct. 3-9. Select pieces from the collection will also be sold at HBX New York during the installation, and online at hbx.com through the end of the year, while supplies last.
A collection with purpose, every purchase from the National Geographic lifestyle collection helps support the global nonprofit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education. To learn more, visit NatGeo.com/info.
For more information, explore shopNatGeo.com or the new @NatGeoLifestyle Instagram account.
A Disney blooded, crafty, fun-lovin’ wife/mom/organizer/planner, etc who is obsessed with all things Disney 🙂 Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life – A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects – create~inspire~share.