No Tricks, All Treats! Disney Advertising Sees Strength in Sponsorships for Halloween and Holiday Season
Advertisers are turning to Disney as the leading destination to reach festive audiences and consumers starting with Halloween and throughout the holidays. This year, sponsors spanning various categories including CPGs, Automotive, Food and Beverage, Retail, Travel, and Entertainment have all leaned into Disney’s highly anticipated programming and beloved flagship campaigns to better reach the exceptionally engaged viewers.
To kick off the spooky season, Disney Advertising is celebrating over 30 Halloween sponsors across the company’s portfolio, which includes Hulu, Freeform and FX. In its inaugural year as a sponsor, The Hershey Company has signed on for a two-year deal that will feature its brand spots across Hulu’s Huluween and Freeform’s “31 Nights of Halloween,” joining other notable brands across these fan-favorite celebrations. Leading into the festive season, Disney Advertising has secured more than 15 new and returning sponsors for its suite of high-demand holiday programming. Kohl’s will be delivering more holiday fun for its ninth year of Freeform’s “25 Days of Christmas,” while Ford Truck will center its second year of sponsorship around Hulu’s holiday campaign.
“The holidays are a time for us to celebrate together, and we take that same approach with our brand partners. We come together to connect our audiences to our brand partners, and with iconic tentpoles like Huluween, ‘31 Nights of Halloween’ or ‘25 Days of Christmas,’ Disney super serves our clients and audiences through the company’s unmatched content and creative solutions,” said John Campbell, SVP, Client Partnerships, Disney Advertising. “Whether they’re watching ‘Hocus Pocus’ on Freeform or ‘Happiest Season’ on Hulu, Disney Advertising creates unique, engaging experiences that enable brands to authentically connect with our fans.”
As a premier sponsor, The Hershey Company will deliver custom content across Freeform’s linear and social handles, in addition to premium positioning on the Huluween Hub. Apothic Wines will also be returning as a Huluween premier sponsor this year. And for the first time, six brands, including Universal Pictures, Lionsgate and Twisted Pictures’ Saw X and Experian, will activate with the newest installment of FX’s award-winning anthology series “American Horror Story” as a next-day standalone sponsor on Hulu. Starting Oct. 1, Huluween will return for its sixth annual season, which reached 15.4 million viewers and garnered over 3 billion hours of streaming for its Huluween titles the year prior. And for its eerily epic 25-year anniversary, Freeform’s “31 Nights of Halloween” will include a collection of films ranging from timeless classics to contemporary gems.
After Halloween, brands can continue the momentum during the height of the holiday period with Disney. Sponsors will have the opportunity to partner with Disney on several activations across its portfolio, including Hulu’s holiday campaign, Freeform’s “25 Days of Christmas,” “CMA Country Christmas” and “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” on ABC. This year’s holiday brands include JCPenney, Sephora, Planet Fitness and Balsam Hill, respectively.
A Disney blooded, crafty, fun-lovin’ wife/mom/organizer/planner, etc who is obsessed with all things Disney 🙂 Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life – A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects – create~inspire~share.
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