Illumination has launched a special activation on Sphere in Las Vegas! To celebrate DESPICABLE ME 4, in a 90-second sequence, Illumination introduces one of their newest characters – Mega Jerry – as he takes in the visual splendor of Las Vegas for the first time. The activation launched on June 24th and will run until Sunday, June 30. Click to watch Drone Footage and Social Edit featuring “Lil Mega Minion” by Lil Yachty.
To celebrate Despicable Me 4, the first Despicable Me movie in seven years, Illumination is launching a special activation on the Exosphere- the fully programmable LED exterior of Sphere in Las Vegas. In the 90-second sequence, Illumination introduces one of their newest characters – Mega Jerry – as he takes in the visual splendor of Las Vegas for
the first time.
Through a series of highly contextual moments, Jerry is made to look like he’s right there with the public, seeing them. Rather than just look towards The Venetian Hotel, he appears to look at specific windows (before getting embarrassed). When he looks at the High Roller, he flirts with riders. His sightline carefully follows the direction and speed of the LINQ Monorail to give passengers the sensation that they are being watched. He even snacks on a party bus. Illumination team made sure Mega Jerry gave each of these moments special attention, elevating the level of interactivity.
The activation, which brings one of Despicable Me 4’s most compelling characters to the masses in a unique and highly-shareable way, launched on the Exosphere on Monday, June 24 and runs two times per hour. Instead of trying to be the loudest, brightest, and biggest in a city like Las Vegas, Illumination aimed to connect one of Despicable Me 4’s most compelling characters to the masses in a way that feels personal, unique, and highly shareable.
Despicable Me 4 – In Theaters July 3
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In the first Despicable Me movie in seven years, Gru, the world’s favorite supervillain-turned-Anti-Villain League-agent, returns for an exciting, bold new era of Minions mayhem in Illumination’s Despicable Me 4.
Following the 2022 summer blockbuster phenomenon of Illumination’s Minions: The Rise of Gru, which earned almost $1 billion worldwide, the biggest global animated franchise in history now begins a new chapter as Gru (Oscar®nominee Steve Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their girls —Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan)—welcome a new member to the Gru family, Gru Jr., who is intent on tormenting his dad.
Gru faces a new nemesis in Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend Valentina (Emmy nominee Sofia Vergara), and the family is forced to go on the run.
The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner Stephen Colbert (The Late Show with Stephen Colbert) and Chloe Fineman (Saturday Night Live). Pierre Coffin returns as the iconic voice of the Minions and Oscar® nominee Steve Coogan returns as Silas Ramsbottom.
Packed with non-stop action and filled with Illumination’s signature subversive humor, Despicable Me 4 is directed by a co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable Me, The Secret Life of Pets), and is produced by Illumination’s visionary founder and CEO Chris Meledandri and by Brett Hoffman (executive producer, The Super Mario Bros. Movie and Minions: The Rise of Gru). The film is co-directed by Patrick Delage (animation director Sing 2and The Secret Life of Pets 2), and the screenplay is by the Emmy winning creator of White Lotus, Mike White, and the veteran writer of every Despicable Me film, Ken Daurio.
A Disney blooded, crafty, fun-lovin’ wife/mom/organizer/planner, etc who is obsessed with all things Disney 🙂 Maria grew up with the Magic Kingdom and has loved watching WDW evolve into what it is today. A firm believer in the Power of Pixie Dust, she is the owner of The Disney Driven Life – A Community for Neurotic Disney People & a d.i.y. crafty blog, Carousel of Projects – create~inspire~share.
